You know, when it comes to choice of channels from your TV supplier you really arent stuck for choice. I mean look at it. Satellite and Cable give you ‘bundles’ – how many of those bundles channels do you actually watch? probably no more than half a dozen I would think. To be frank pound for pound Freeview/FreeSat has got to be a better option right now?
So would you like to have a supplier that can provide a per-channel choice? would you like pick the channels you want from a whole list , not be told what channels you can have by being stuck with a bundle and then paying NOT to watch half of them?
This is what the new generation of IPTV service providers can bring. Flexibility, channel choice, pay as you go….all the choice you want but currently cannot get.
Unconstrained choice…..why bother with anything else…….?